Clay Squared to Infinity ReBranding
Challenge
As Clay Squared continues to grow and evolve, we were asked to rebrand the handmade tile studio and showroom concept so as to modernize it's look and feel, thereby appealing to both professional Architects and Designers while still maintaining the company's accessibility to a consumer market. Part of the challenge of it's marketing materials is that it must both sell and educate the consumer about how and why to use Clay Squared to Infinity tiles.